Services and Capabilities.

The Polarisation Phenomenon | Focus of Our Services and Capabilities

The Polarisation Phenomenon (created by Slywotzky & Morrison) describes a series of management decisions in Period 1 that result in nearly similar economic performance for all companies within a given sector; without much sustained competitive advantage.

However, at some point in time an inflection point is brought about by the management team of one firm within the sector. As this firm taps into the energy of the changing business landscape, its economic performance pulls away from the remaining competitors in Period 2 and beyond; delivering sustained competitive advantage.

Our services in Pricing, Sales and Marketing, and Business Strategy have the common goal of delivering Points of Inflection and sustained competitive advantage for our clients.

They’ve been chosen and structured to complement each other and to deliver measurable financial success, indisputable competitive advantage, and a sense of personal achievement for all involved.

To explore, surface, and leverage the Inflection Points currently dormant in your organisation and to build Sustained Competitive Advantage (SCA) please contact us.